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Invoking Jimmy Stewart: Everytime a Volkswagen Hits 100,000 an Engineer Gets His Wings

Volkswagen of America utilized the Internet to release its minute-long Super Bowl XLVIII spot on Tuesday, following its satirical “Algorithm” commercial that featured a horde of animals, people, and creatures. The newest advertisement begins with a father telling his daughter – just after his car reaches this milestone– that Volkswagen engineers receive their wings every […]

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Volkswagen Reveals Formula for Super Bowl Commercials

The Super Bowl, the most popular spectacle of American sports, eclipses all other programming for one Sunday night each year. Millions of football fans invite over friends, adhere to their superstitions, and watch attentively with few distractions. A tradition among advertisers emerged in response to this mass audience: top-notch commercials that evoke a strong emotion. […]

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