The Super Bowl, the most popular spectacle of American sports, eclipses all other programming for one Sunday night each year. Millions of football fans invite over friends, adhere to their superstitions, and watch attentively with few distractions. A tradition among advertisers emerged in response to this mass audience: top-notch commercials that evoke a strong emotion. […]
Volkswagen of America Chief Announces Intent to Build Compact SUV
Barely even a month into his post, the newly appointed Volkswagen of America chief Michael Horn already announced his intentions for the direction of the company. To date, the German automaker offers only larger sport utility vehicles in the United States; Horn believes this mistake stems from executives in the company’s headquarters not understanding […]
2014 NAIAS: Debut of the 2015 Volkswagen Golf R
At the 2014 North American International Auto Show, Volkswagen has confirmed the launch date of its new Golf R. This sporty Volkswagen will be available in U.S. dealerships in the first quarter of 2015, which is approximately six months after the basic Golf and GTI go on sale. This all-new Golf R has marked improvements […]
Volkswagen Introduces Beetle Dune Concept at NAIAS
The 2014 North American International Auto Show showcases the most innovating concepts and redesigned, production-ready models. Volkswagen introduced a progeny of a Beetle displayed in 2000. It is the Volkswagen Beetle Dune, a new model now touted as being the production version of the “sportiest” Beetle. It is hard to describe a pristine concept being […]
Stay Current with Volkswagen at 2014 NAIAS
Today marks the start of the 2014 North American International Auto Show in Detroit, Michigan. Between now and January 17th, the most prominent automakers will introduce their newest models in an effort to acquire greater interest from the public. Keynote speeches and glamorous unveilings are the event’s primary strategies that vie for the admiration of […]