Volkswagen Amarok Makes 10,000 Mile Journey for the 2014 Olympics

Only slightly more than a week ago, a beast was lurking through the forests of Russia. Traversing mountainous terrain, its every growl – every movement, even – revealed an insatiable desire to reach its destination. Though it was spawned from German engineering with specific intentions in mind, nobody had any certainty as to just how […]

Volkswagen Investigates the Viability of Autonomous Vehicles

Autonomous vehicles have rather marked complexities that must be addressed to make the next generation of cars, trucks, and SUVs even viable. One of the most important facets of this technology is a mutual understanding between man and machine – a synergy that allows automated and manual driving to be seamless, if at all existent. […]

Invoking Jimmy Stewart: Everytime a Volkswagen Hits 100,000 an Engineer Gets His Wings

Volkswagen of America utilized the Internet to release its minute-long Super Bowl XLVIII spot on Tuesday, following its satirical “Algorithm” commercial that featured a horde of animals, people, and creatures. The newest advertisement begins with a father telling his daughter – just after his car reaches this milestone– that Volkswagen engineers receive their wings every […]

Volkswagen Reveals Formula for Super Bowl Commercials

The Super Bowl, the most popular spectacle of American sports, eclipses all other programming for one Sunday night each year. Millions of football fans invite over friends, adhere to their superstitions, and watch attentively with few distractions. A tradition among advertisers emerged in response to this mass audience: top-notch commercials that evoke a strong emotion. […]

Volkswagen of America Chief Announces Intent to Build Compact SUV

  Barely even a month into his post, the newly appointed Volkswagen of America chief Michael Horn already announced his intentions for the direction of the company. To date, the German automaker offers only larger sport utility vehicles in the United States; Horn believes this mistake stems from executives in the company’s headquarters not understanding […]