Car Buying Online: Would You Ever Buy a Car Over the Web?

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car buying online

Online shopping has become a massive industry in the last decade. In 2014, Adweek reported that the world of e-commerce generates just over $1.2 million dollars every 30 seconds – and that stat is almost two years old.

The changing times

It wasn’t too long ago that people wouldn’t have dared to purchase cellphones, t-shirts, or shoes online. Now, those items make up the bulk of all e-commerce. As a car dealership, we have to wonder if one day this trend will extend to our products.

Luckily, Car and Driver released a study that may provide some insight to that question.

Let’s look at the numbers

Car and Driver reports that 68% of their respondents would not buy or lease a vehicle without visiting a dealership, and 84% would not buy or lease without taking a test drive. Personally, we’d never buy a car before test driving it either, so that’s not too surprising.

car buying online

But when the study turned to the question of online shopping, we see some interesting results. 54% of car enthusiasts would consider buying a car online, while only 34% of non-enthusiasts would.

This seems slightly backwards to us. We would assume that a car-enthusiast would be more concerned about coming into a dealership, sitting in the car they were thinking of buying, and taking it for a spin on the open road.

Which, we think you should do

Because the dealership experience is like no other. We combine great prices on our vehicles, state-of-the-art service centers, and most importantly, knowledgeable people who you can rely on. Which is something buying a car online can never give you – a personal, face-to-face interaction, and the opportunity to build a relationship.

car buying online

Here at Leith Volkswagen of Cary, our goal is to satisfy 100% of our customers 100% of the time, and we don’t think that’s unrealistic. We look out for you, and do everything in our power to ensure your car-buying experience is memorable and enjoyable.

But just out of curiosity, would you ever consider buying a car solely online? Leave us a comment on Facebook and let us know!

Car Buying Online: Would You Ever Buy a Car Over the Web? was last modified: February 11th, 2016 by Leith Volkswagen Cary
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