Archive | January, 2014

Invoking Jimmy Stewart: Everytime a Volkswagen Hits 100,000 an Engineer Gets His Wings

Volkswagen of America utilized the Internet to release its minute-long Super Bowl XLVIII spot on Tuesday, following its satirical “Algorithm” commercial that featured a horde of animals, people, and creatures. The newest advertisement begins with a father telling his daughter – just after his car reaches this milestone– that Volkswagen engineers receive their wings every […]

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Volkswagen Reveals Formula for Super Bowl Commercials

The Super Bowl, the most popular spectacle of American sports, eclipses all other programming for one Sunday night each year. Millions of football fans invite over friends, adhere to their superstitions, and watch attentively with few distractions. A tradition among advertisers emerged in response to this mass audience: top-notch commercials that evoke a strong emotion. […]

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Volkswagen of America Chief Announces Intent to Build Compact SUV

  Barely even a month into his post, the newly appointed Volkswagen of America chief Michael Horn already announced his intentions for the direction of the company. To date, the German automaker offers only larger sport utility vehicles in the United States; Horn believes this mistake stems from executives in the company’s headquarters not understanding […]

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2014 NAIAS: Debut of the 2015 Volkswagen Golf R

At the 2014 North American International Auto Show, Volkswagen has confirmed the launch date of its new Golf R. This sporty Volkswagen will be available in U.S. dealerships in the first quarter of 2015, which is approximately six months after the basic Golf and GTI go on sale. This all-new Golf R has marked improvements […]

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Volkswagen Introduces Beetle Dune Concept at NAIAS

The 2014 North American International Auto Show showcases the most innovating concepts and redesigned, production-ready models. Volkswagen introduced a progeny of a Beetle displayed in 2000. It is the Volkswagen Beetle Dune, a new model now touted as being the production version of the “sportiest” Beetle. It is hard to describe a pristine concept being […]

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